Rice Dream is an alternative to dairy and soya milks that is gaining both appeal and substantial sales year on year due to its delicious taste and consumer demand for an alternative.

Embarking on their first foray into the experiential arena, we had the pleasure of devising and creating Rice Dream’s experiential programme this year.

Our objectives were simple: 
  • bring alive the proposition 
  • trial - overcome taste barriers
  • demonstrate the versatility & benefits 
  • drive sales, advocacy and providing a memorable experience

Our Results:
  • Nationwide programme of events including The Vitality Show, Allergy & Gluten show and London Green Fair  
  • Over 30,000 carefully targeted sip samples 
  • With a further serving of 10,000 Rice Dream breakfasts, 20,000 Rice Dream pancakes and 25,000 Rice Dream smoothies 
  • Goodie bags, leaflets with MONP (current redemption away from POP currently at 3.7%)
  • Data-capture for on going digital and CRM 
  • Content generation for website and Facebook pages

"Working with LIVE is a breath of fresh air, their knowledge and insight in what is right for our brand and consumer, fuelled with meticulous planning & delivery have surpassed our objectives this year and we are currently finalising our strategy with them for year two," 

Katrina Farmer, Brand Manager