• We were tasked with bringing to life the prestigious website for children http://www.alexandalexa.com/ for Mums (and Dads) 
  • Specially recruited staff were cast, trained with eye catching uniforms to embrace the public in this awareness drive. 
  • A specifically designed location matrix ensured highly targeted locations were visited in London, B'ham and Manchester 
  • Tasked with key communication messages, the teams handed out goody bags, balloons, bes-poke broadsheet collateral with prizes seeded in every 200 bags 
  • Results saw an increase of traffic to the site by 65% with sales up an additional 42%