• The premise was simple; provide a magical journey at Bluewater over the Easter weekend.
  • We created an area consisting of astro turf, white picket fencing, chill out seating and a 2 metre tall blue rabbit!
  • Consumers were invited in and asked to take part in the promotion which was a Bluewater Treasure hunt. Families were presented with a bespoke map and clues and challenged to hunt for the ‘treasure’ throughout the shopping mall. Once completed, they returned and posted their entries into our mail box.
  • Prizes included – a family trip to Florida, £500 shopping vouchers and restaurant / cinema vouchers.
  • With free chocolate, balloons, goody bags and children’s entertainers on the stand, everyone was a winner. 
  • With over 5000 entries, we surpassed expectations and now look forward to the return of the Blue Bunny in 2013.